I'm not going to call anyone out on this post, but I just might in the future!
I have received a plethora of emails that annoy me in the past few months. Maybe this post will make a difference...maybe not. But, let's start with the annoying...
Press Release Blog Posts for Free
You know, the emails that contain (basically) press releases and then..."If you would share this info with your readers, we would really appreciate it." I bet you would! Of course, free exposure is the best!
So, what you want me to do is
do your job for you, right? You want me to take all of your information, put it in a blog post to my readers and essentially spread the word about your service, products, events, etc. just because I'm a nice person with a blog? You are the PR agent, so you need to come up with a more unique way of coming to me. Let me make this clear: I am not going to spread the word about your cause unless:
1) It benefits me, or
2) It has some close connection to what I believe in...
And even if you hit #2, there's a very slight chance that your product, book, service, event will make it into one of my blog posts
because your email annoyed me!
Rejection Emails
I had an email conversation with a blogger that I am friends with just the other day. We were discussing reviews and giveaways and how we email companies to discuss opportunities to
promote their products for them for free work with them. She had received a nasty email from a company which she had emailed and was a bit upset. She's not the only poor blogger who has been treated this way. I have received one that I was pretty ticked about. That company is lucky that I didn't blog about it and I am still wondering if I should.
Look, you uppity companies (and this comes from a former business manager!):
1) We are offering you a FREE SERVICE. Be thankful! Advertising of any type costs $$$$$$ and we are offering to do it for free.
2) What we do for you is benefiting
you more than it benefits us! How do I figure this? The equation is simple: you send a product worth X amount of dollars. So, add the cost of the product and the shipping. I write a review and post it on my blog, which takes about an hour. Then, I send it out to all of the social media thing-a-ma-bobs (which takes even more time) and you get exposure through Google, too! And, this is ongoing exposure! Once your product is gone (like lotions and candles and finger nail polish), I don't have any residual, but there is a residual effect when I post up something on my blog...it stays there forever and is easily searchable through Google. So, who is really getting the shorter end of the stick?
3) If you know anything about Technorati and most of the other website-analysis tools that you use to see if blogger's blogs are up to
your standards, you know that a lot of them are based on backlinks, not traffic. Understand what tools you are using to judge blogs before you reject bloggers.
4) If you haven't spent a moment of time reading someone's blog and checking out how many people
respond to their blog posts (that means comments), you should never send a rejection letter that is mean. In addition, how can reject a blogger if you've never been to their site?
5) Did you know that bad exposure is 1000 times worse than a good review? One mean rejection letter could earn your company some bad exposure that never goes away. Be careful, polite, professional and remember that you are
representing your company when you email bloggers!
6) Even if you think that a blogger does not have
enough followers, the chances are that they have enough followers to
spread the word about your mean email.
7) Bloggers are people with feelings. Duh! Be nice.
8) Back to the old saying, "If you don't have anything nice to say, don't say anything at all." 'Nuff said.
My final word on this "rant" is: the company that sent me that mean email is very lucky they got away with it. The next mean and unprofessional email that I receive from a company will get posted on Mommy Rantings! Exposure is the key. :)
So, I have three questions: Which emails annoy you? Should I expose the company that sent me the mean email? Would you?