So, yes, "Mom Bloggers" are supposed to be a great target group for PR reps that are responsible for promoting their products to offer review opportunities to, right? Apparently, some of these PR reps think that they are either dealing with a group of dumb chicks who do not know their worth - or how much their time is worth, or else they think that we actually think it is a privilege to promote their products for them.
PR reps: let me clue you in! We are helping you do your job, which is - and correct me if I am wrong - promoting your products. We have spent time building our own loyal group of readers and we are spreading the word about your products, which takes time and energy. I'm not going to once again talk about how long it takes to write a decent review with links and images...let alone how long it takes to build our own loyal following.
Why am I saying all of this?
Well, I stumbled across a pitch today that royally hit a nerve...go ahead and read this and then come back and read the rest of this post.
Did you read it? Essentially, in case you did not read it, Melissa & Doug posted today in their "Bloggers: A Great Opportunity for You!" that they want us bloggers to get our fans and followers to send 200 Facebook "likes" to their page (I guess your people should say that they came from your blog) and once you hit 200 Facebook "likes"...(have fun, whoever is keeping track of this), you get one set of plastic beach things to give way on your blog. Although these toys are absolutely adorable, I don't think so!
Now you can see why I am irked. Melissa & Doug has some awesome awesome toys, arts & crafts, puzzles, classroom supplies, etc. - I am not knocking their products here, in the least! What I am knocking is their obviously ridiculous pitch to bloggers (Mom Bloggers, for the most part...duh, these are toy reviews!).
First of all...did it say something about recruiting 200 Facebook "likes" for you? Companies PAY BIG MONEY to social media companies to recruit that many Facebook likes...and you want us to do it for FREE? Do you have ANY idea how long it takes to get 5 new Facebook "likes"? And then, promote your product and conduct a giveaway, too? Again, I am not going to talk about how much time and energy it takes to do giveaways.
Here is my ultimate question, because this blog post on Melissa & Doug is a bit confusing
We are supposed to write a blog post about Melissa & Doug and send people to their Facebook page...and then we get a toy sent to us to review? Is that how this works? Or are we supposed to write a blog post and hope that we are chosen to review a product? Then, we get to do a giveaway if we manage to send 200 people to the Facebook page? Wow, that's a lot of work! Because, that's all prior to receiving and reviewing the product.
And...what if we have never bought an item from Melissa & Doug? This is surely not the case for me...like I said, I absolutely love their products, but a blogger is supposed to promote Melissa & Doug before they even try their product(s)? I think that defeats the purpose of true blogger marketing...and it also a bit deceiving, like putting the cart before the horse, wouldn't you say?
Dear PR rep at Melissa & Doug:
That's simply wayyy too much to ask of bloggers and I feel bad for the people who try to do this. You have awesome products, but to take advantage of bloggers by requesting such heavy terms is...well, you fill in the blank.
For Bloggers:
If you choose to take on this "opportunity", to each his own, but you are taking on a monster when there are thousands of companies who appreciate the hard work that bloggers put into reviewing products - so there are plenty of other opportunities out there for you. Good luck!
